Strategy-first branding,
powered by AI
Most founders brainstorm names too early. Brand Engine enforces a disciplined 16-step sequence — from strategic grounding through naming to final brand guides — so your brand is built on research, not guesswork.
The 16-step workflow
Phase A
Discovery
Steps 1-4
Normalize brief, map jobs, analyze market, define positioning
Phase B
Naming Strategy
Steps 5-9
Brand core, personality, naming brief, territories, phonetics
Phase C
Name Generation
Steps 10-14
Generate, cluster, score, red-team, and shortlist names
Phase D
Brand Synthesis
Steps 15-16
Concept guides and final ranked brand guide packages